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Sorren
Case study

Sorren

Firm
Top 30 CPA Firm
Case Study
Sorren
Case Studies

Sorren

Ellen and the Edgefield team elevated the conversation around AI at Sorren. They brought an invaluable perspective from their work with firms across the profession, helping separate what's real from what's hype. That kind of insight gave our leadership team a grounded, honest view of where AI is actually headed in accounting and what it means for us. We're now having more productive conversations, both among our executive team and with our investors.
Mike O'Donnell
Executive Chairman 
About
PE-Backed, High Growth Accounting & Advisory Firm
Service Type
  • AI Governance Advisory
  • AI Foundations Training
  • AI Strategic Advisory
Headquarters

Meridian, Idaho

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CHALLENGE

Sorren, a PE-backed national CPA firm that has completed 10+ acquisitions since mid-2024, had pockets of AI experimentation across the organization. Individual teams were exploring tools like ChatGPT, Copilot, and Claude on their own, but without a coordinated strategy these efforts were fragmented, inconsistent across service lines, and difficult to communicate to the board or investors with confidence.

As Sorren continued integrating acquired firms into a single platform, leadership recognized the need to move from bottoms-up experimentation to a cohesive AI strategy with alignment across functions, service lines, and executive stakeholders. The leadership was looking for structure, governance, and a strategic foundation that could hold up in a board room.

SOLUTION

Edgefield Group partnered with Sorren's Executive Chairman Mike O'Donnell, CIO Jim DeFruscio, and senior leadership over several months to deliver a holistic engagement spanning governance, hands-on learning, and strategic alignment.

AI Onboarding & Governance Advisory

Edgefield supported Jim and the IT team as they built Sorren's AI governance infrastructure. With Edgefield's guidance, Jim's team established an initial two-tiered committee structure: an AI Steering Committee for strategic oversight and a broader AI Committee of ~23 members spanning IT, HR, marketing, accounting, and all three service lines.

Edgefield advised on the development of Sorren's AI policy, covering approved tools and data classification, and provided a structured comparison of ChatGPT and Copilot to help the team determine the right sequencing for rollout.

AI Foundations Training

Edgefield delivered a hands-on AI Foundations cohort for 25-30 members of the AI Committee. Rather than focusing on tool training in isolation, the program was designed as a structured learning environment: giving committee members firsthand experience inside Microsoft Copilot across the M365 suite, surfacing non-obvious functionalities particularly useful for accountants, and creating a shared vocabulary the committee could carry into the firm's broader AI strategy work. The cohort was the firm's first coordinated, cross-functional experience of working inside AI tools together.

AI Strategic Advisory

Edgefield evaluated Sorren's AI readiness across four pillars: People, Process, Technology, and Growth, and guided the executive team through the broader implications of AI for the firm. Ellen Choi facilitated an executive alignment session with Mike, Jim, and senior leadership to build a shared understanding of Sorren's AI position and the firm's strategic direction.

Edgefield also drew on its cross-firm vendor knowledge to help leadership cut through the noise and understand what an AI-ready technology stack looks like for Sorren. Throughout the engagement, Edgefield served as an ongoing strategic thought partner to Sorren's leadership, working through the substantive questions shaping the firm's AI direction: how AI reshapes the firm's competitive position, what it means for service line economics and talent, and how to frame all of it productively for the board and internal leaders.

The Edgefield team challenged our thinking, helped us cut through the vendor noise, and accelerated our AI education so we could be more informed and intentional in our AI plan going forward. Their holistic, interdisciplinary perspective broadened how we think about what it means to be AI-ready.
Jim DeFruscio
CIO
RESULTS

Through the engagement, Sorren established the foundation to lead AI as a firm rather than as scattered teams:

  • Moved from fragmented experimentation to a coordinated AI program, with a unified governance framework, executive alignment, and a shared point of view on AI across service lines
  • Started to build the organizational infrastructure to sustain AI progress independently, including an AI Steering Committee, a cross-functional AI Committee, a firmwide AI policy, and a roadmap for hiring dedicated AI leadership
  • Raised the level of the AI conversation at the executive and investor level, giving leadership a credible, structured foundation for engaging the board on the firm's AI direction